I've built products from scratch, shipped enterprise work, and collaborated with clients across the world — and I'm still looking for the next interesting problem to solve.
What I do
I specialise in building products from scratch — working with founders and teams at the idea stage to create pilots and MVPs that are ready to test, validate, and grow. I work well under constraints, making smart decisions with limited budgets and resources without compromising on quality or experience.
Three years of hands-on experience designing and optimising e-commerce and subscription products — reducing friction, improving engagement, and keeping users moving toward conversion.
Experienced in building and managing design systems end-to-end — from component libraries and visual assets to Jira workflows that keep design and development in sync across internal and external teams.
I help teams integrate AI into their product and design workflow — from identifying where automation adds the most value, to designing AI-powered features and experiences that feel intuitive to users.
Selected work
Figma
Adobe Suite
Claude
ChatGPT
Midjourney
UserTesting
Analytics
Vercel
VS Code
MS 365
Testimonials
"This is my third project with Gufran, and just like the first couple of times, he was very easy to work with. He was able to come up with very creative designs for some new product labels I needed. I have complete confidence that he will get any graphic design job done very well. He exceeds expectations each time!"
"Gufran did a great job and was very patient with the revisions that I wanted to make. He is very talented and delivered my company exactly what we wanted."
"Gufran is always a pleasure to work with and provides good quality of work. He listens to feedback and makes changes promptly."
"It was a completely positive experience to work together with Gufran. He acted professionally, communicating in a timely manner and producing his work with a stellar standard of excellence. I look forward to working with him again and heartily recommend him."
"Great doing work with you — I'll definitely be back for more projects. Smooth process from start to finish."
"I enjoyed working with Gufran! Job well done. Would definitely use this freelancer again!"
"Gufran was absolutely amazing. I plan to hire him for several projects in the future."