Curriculum vitae

Gufran Ahmed

Lead Product Designer working across research, systems, prototyping, and delivery.

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Gufran Ahmed

Lead Product Designer

Barcelona, Spain 614 359 996 gufran.shah92@gmail.com gufranshah.com LinkedIn

Professional summary

Lead Product Designer with 15+ years in technology, leading complex digital initiatives from research and hypothesis through information architecture, UX/UI, prototyping, design systems, and implementation. I connect customer needs, business goals, and technical constraints to make subscription, e-commerce, mobile, and AI-assisted products easier to understand and ship. Experienced in owning multiple workstreams, aligning cross-functional teams, and turning product evidence into scalable experiences and reusable systems. Based in Barcelona and open to remote and on-site opportunities.

Core skills

Product leadershipInitiative ownership, product discovery, hypothesis-led design, prioritisation, stakeholder alignment

Experience designUser research, information architecture, journey design, UX/UI, prototyping, usability testing, accessibility

Systems and deliveryDesign systems, design tokens, developer collaboration, implementation support, AI-assisted workflows

Domain experienceSubscriptions, e-commerce, onboarding, conversion, mobile applications, multi-platform products

Experience

Basic Designs — Product Designer, Product Owner and Builder

Independent Product

Remote
  • Defined, designed, and built a working product that analyses public websites and turns recurring interface patterns into structured design-system evidence.
  • Took the product from initial hypothesis through research, experience architecture, interface design, technical implementation, testing, and deployment.
  • Architected a four-layer token model covering primitives, semantic roles, components, and themes.
  • Shipped a progressive analysis experience with Tokens Studio, W3C DTCG, and CSS-variable exports.

View live product ↗ Read case study →

Zero-to-one product · Design systems · Design tokens · AI-assisted development · Front-end architecture

Lead Product Designer

HP Inc.

Barcelona, Spain
  • Led design across HP All-In Plan and related printer and PC subscription initiatives, owning journeys from offer comprehension through purchase, enrollment, and implementation.
  • Delivered three pilots and one MVP across a five-phase roadmap, supporting launched subscription experiences and future pilot cycles.
  • Conducted 15+ research and experimentation studies; designed landing experiences achieving a 45–65% click-through rate.
  • Aligned product, marketing, engineering, operations, research, leadership, regional teams, and external vendors around evidence-based decisions.
  • Rebuilt enrollment flows and advanced a token-based design system adopted across teams, reducing component variants by 70%.

View HP All-In Plan ↗ Read case study →

Product leadership · Subscription services · Enrollment UX · Design systems · UXR / A/B testing · Mentoring

Co-founder & Product Designer

Streaming Platform (Independent Venture)

Remote / US Market
  • Co-founded and shipped a streaming product across 8+ platforms, including iOS, Android, web, WordPress, Magento, and Roku.
  • Led product and experience design while solving platform architecture, monetisation, authentication, security, and content-delivery requirements.

0→1 Product · iOS / Android / Roku · Monetisation Strategy · Security & Authentication · Server Management

Top-Rated Freelance Designer

Upwork

Remote
  • Delivered more than 100 projects across product design, e-commerce, UX, branding, and early-stage MVP development while maintaining Top Rated status.
  • Worked directly with founders and clients to define requirements, translate ideas into usable products, and deliver within practical constraints.

UX Design · E-commerce · Illustration · Product Labels · Branding · Logo Design

Senior Designer

IT Firm (US-Service Accounts)

Pakistan
  • Progressed from trainee to Senior Designer, managed a team of four, and worked directly with US client accounts.
  • Developed an early foundation in visual communication, brand systems, team leadership, and client delivery.

Graphic Design · Team Leadership · US Client Accounts

Education

Bachelor of Fine Arts

University of Sargodha · Foundation in visual thinking, aesthetics, and composition.

Languages

English — C2 (Mastery) Spanish — B1 (Intermediate) Urdu — Native

Cover letter

I improve the product—and how the team gets there.

Dear hiring team,

Complex product work is rarely just a screen-design problem. The real challenge is giving customers enough clarity to act while helping product, engineering, marketing, research, and operations make confident decisions together. That is the kind of work I have built my career around.

As a Lead Product Designer with 15+ years in technology, I have led subscription, e-commerce, mobile, and multi-platform initiatives from discovery through implementation. At HP, I worked across All-In Plan and related printer and PC subscription streams, shaping journeys from offer comprehension through purchase and enrollment. I combined research, experimentation, information architecture, prototyping, UI, and design systems while aligning global teams and leadership around evidence-based decisions. Independently, I defined, designed, and built Basic Designs from an early hypothesis into a working AI-assisted product—proof that I stay close to delivery, not only the design file.

What I bring to a team is structure without rigidity. I ask difficult questions early, make complex work legible, and create the shared journeys, prototypes, systems, critiques, and presentations that allow specialists to contribute effectively. I enjoy helping teammates think through decisions, sharing context quickly, and raising quality through candid, supportive collaboration. I also care about what happens after handoff and work closely with developers so the released experience reflects the intent.

I am looking for a Lead Product Designer role in an e-commerce, subscription, or digital-product team where I can own meaningful workstreams, learn with others, and turn ambiguity into products the team can confidently ship. Based in Barcelona, I am open to remote and on-site opportunities.

I would welcome the opportunity to discuss how I could contribute to your team.

Warm regards,
Gufran Ahmed