I lead product design from uncertain problems to products teams can confidently ship.

I’m a Lead Product Designer with 15+ years in technology. I connect customer needs, business goals, and technical constraints to turn complex initiatives into clear products—and stay close through implementation and release.

View selected work

Experience across

HPSubscription productsE-commerceMobile appsDesign systemsAI-assisted productsGlobal teams

Selected work

Three case studies · enterprise, independent product, and service experience

HP All-In Plan · Subscription ecosystem

Making hardware subscriptions understandable and trustworthy.

As the main design lead, I shaped the experience from offer comprehension through purchase, enrollment, system foundations, and delivery across a global team.

Contribution — four major pilots, launched subscription experiences, and reusable design foundations

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HP logo

Basic Designs · Independent AI product

Turning live interfaces into design-system evidence.

I defined, designed, and built a product that analyzes public websites and structures recurring visual patterns into useful tokens, components, and confidence signals.

Outcome — a working multi-page analysis product with interoperable design and code exports

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Basic Designs analysis preview showing colors, typography, spacing, and export formats

Oyster Del Sol · Restaurant experience

Designing the path from discovery to reservation.

I translated customer pain points into a focused content structure, clear menu experience, reservation journey, and maintainable responsive prototype.

Outcome — a live, testable experience and a reusable evidence-led redesign method

Read case study
Bright Oyster Del Sol restaurant interior with arched walls and dining tables

Profile

I own the initiative, make the work legible, and stay close to delivery.

I’m a Lead Product Designer with more than 15 years in technology. I own substantial workstreams inside larger organizations and can take independent products from an early hypothesis to a working release.

My approach is research-led and hypothesis-driven. I connect customer needs, business goals, and technical constraints; turn evidence into journeys and reusable systems; and use prototypes, implementation feedback, and released work to improve the next decision.

View CV and cover letter
  1. 01Understand

    I learn the product context, business goals, customer needs, and constraints to define the right problem.

  2. 02Prioritise

    I focus on the most valuable features and structure clear journeys that reduce friction for users.

  3. 03Create

    I turn ideas into accessible designs and realistic prototypes using design systems and AI-assisted tools.

  4. 04Improve

    I test, learn, and collaborate with teams to refine the experience and prepare it for delivery.

Let’s work together

Need a designer who can move between strategy, systems, and delivery?

Based in Barcelona, Spain · Open to remote and on-site Lead Product Designer opportunities in e-commerce and subscription products.

gufran.shah92@gmail.com+34 614 359 996LinkedIn ↗